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Sports: A Mirror of Society, But What Do We See?
Artwork by: Brand Breaux (brandonbreaux.com) Sports have long been celebrated as a universal unifier—a realm where divisions dissolve and humanity’s best values take center stage. Yet, while the stories of healing, unity, and triumph are real, the systems behind the games often mask (or even reinforce) deeper inequities. Seeing & understanding generational & ancestral sacrifice internally & externally has led me to two words I live by; Purpose & Obligation. Resonating and wit
Deshaun Harris
Jan 51 min read


“What If It All Works Out?”: Perseverance in Sports Beyond the Spotlight
Emily Arnold McCully: Climbing Ladder What if it all works out? It’s a quiet question that we should ask ourselves more often. Between the long nights, the overlooked emails, the moderately paying roles that somehow come with high expectations, self-owned business that require our attention around the clock. This question is not asked with arrogance, but with curiosity. What if the sacrifices actually lead somewhere? What if all the missed birthdays, the underpaid hours, the
Deshaun Harris
Jan 51 min read


Visibility to Victory: How Athlete-Entrepreneurs Shape the Creator Economy
Athlete-entrepreneurs are reshaping the creator economy by leveraging their platforms for business ventures, social impact, and generational wealth-building. This article examines how visibility translates to victory—and what barriers still exist for athletes trying to build beyond their sport.
Deshaun Harris
Jan 21 min read


Souls Over Soles
In an industry obsessed with sneaker deals and endorsement contracts, we've lost sight of what truly matters: the development of young people. This piece explores why character development should come before commercial success, and how the sports industry can refocus on building souls, not just selling soles.
Deshaun Harris
Jan 21 min read


The Evolution of Athlete-Creators: Success and Struggles
The rise of athlete-creators has fundamentally changed the sports landscape. From LeBron James to Naomi Osaka, athletes are no longer just performers—they're entrepreneurs, content creators, and cultural influencers. But with this evolution comes new challenges around representation, equity, and access.
Deshaun Harris
Jan 21 min read
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